The Power of Stem Cell Banking: A Deep Dive with Kathryn Cross of Anja Health
As the host of the Beyond Beauty podcast, I’ve had the privilege of speaking with some of the most innovative minds in health and wellness. In a recent episode, I sat down with Kathryn Cross, the visionary founder of Anja Health, to explore the transformative world of stem cell banking. Join me as I recount the enlightening conversation we had, filled with personal anecdotes, entrepreneurial wisdom, and a glimpse into the future of healthcare.
The Genesis of Anja Health
Kathryn Cross’s journey to founding Anja Health is as personal as it is inspiring. After witnessing her younger brother’s struggle with cerebral palsy and the potential of cord blood stem cells in treatment, Kathryn was motivated to ensure that other families wouldn’t face the same challenges. Anja Health was born out of this desire to make a difference, offering parents the opportunity to preserve the stem cells from their newborn’s umbilical cord and placenta.
Using a kit provided by Anja Health, parents can collect these vital resources right after birth. The samples are then processed and cryogenically stored in their New Jersey lab, safeguarding a potentially life-saving asset for the child’s future.
Marketing Life-Saving Potential
Stem cell banking isn’t new; it’s been around since the 90s. However, Anja Health’s approach to reaching expectant parents is multifaceted. From leveraging social media to hosting their own podcast and partnering with healthcare providers, Kathryn and her team are dedicated to educating the public on the benefits of stem cell banking.
Despite the competition, Anja Health distinguishes itself through exceptional customer service, affordable pricing, and a personalized lab process that maximizes stem cell yield. It’s not just about storing cells; it’s about providing hope and health for the future.
The Entrepreneurial Spirit
Kathryn’s background in digital design and marketing, combined with the expertise of a medical advisory board, has equipped her with the tools to navigate the complex world of stem cell banking. But it’s her commitment to continuous education—for both parents and healthcare providers—that keeps Anja Health at the forefront of this evolving field.
Her entrepreneurial path wasn’t straightforward. Starting a consultancy during the pandemic and transitioning to Anja Health after her brother’s passing, Kathryn’s story is a testament to the power of community and mentorship. Support from investors, friends, and programs like Y Combinator has been instrumental in her success.
Scaling the Vision
Building a business is one thing; scaling it is another. Kathryn’s insights into team building, hiring, and delegation are invaluable for any entrepreneur. Finding specialists and utilizing virtual assistants have been key strategies in streamlining Anja Health’s operations and maintaining efficiency.
Embracing Change and Challenges
As we wrapped up our conversation, Kathryn shared her thoughts on the impact of AI on marketing and the importance of experimentation and data analytics. Staying informed and adaptable is crucial in the fast-paced world of business.
Beyond Business: Personal Growth and Goals
Kathryn’s commitment to growth extends beyond Anja Health. From learning to solve a Rubik’s cube to improving her health through consistent workouts and better sleep, she sets personal goals alongside her business objectives. Her approach to personal development is as methodical and data-driven as her business strategies, tracking progress through body scans and embracing a mix of cardio and weightlifting.
Advice for Aspiring Entrepreneurs
For those looking to start or grow their business, Kathryn offers sage advice: don’t be afraid to launch with a simple MVP (Minimum Viable Product) and seek out those small, daily wins that can have a long-term impact. She also stresses the importance of grit and the ability to pivot when necessary, viewing each challenge not as a failure but as an opportunity to adapt and persevere.
The Controversy of Quitting
When faced with the advice to quit if something isn’t working organically, Kathryn’s response is nuanced. While she acknowledges her own tendency to cut experiments short, she recognizes the value of grit and the need to push through difficult times. It’s about knowing when to pivot, when to persevere, and when to measure success in new ways.
Connecting with Anja Health
For those interested in learning more about Anja Health and Kathryn’s work, she’s active across multiple platforms. You can find her on TikTok as @KathrynAnja, on Instagram, Twitter, Facebook, and YouTube as Anja Health, and listen to the Anja Health podcast on Spotify and Apple Podcasts. For a deeper dive, visit anjahealth.com.
Final Thoughts
My conversation with Kathryn Cross was more than just an interview; it was a masterclass in entrepreneurship, resilience, and the transformative potential of stem cell banking. Her dedication to helping parents secure a healthy future for their children is truly remarkable. As I reflect on our discussion, I’m reminded of the power of innovation and the human spirit to overcome adversity. Kathryn’s story is one of hope, and it’s a narrative that I’m honored to share with my listeners and now with you, my readers.
Podcast Transcript
Speaker 1 (00:00:04) – Hi Kathryn, thanks so much for coming on the Beyond Beauty podcast. We’re so excited to have you here to tell your story and everyone. Kathryn Cross is the founder of Anja Health, which is stem cell banking. So Kathryn, thanks for coming on. We’d love to hear your story, how you got started. Take us back to where this all began and how you got to your journey here today. Yeah.
Speaker 2 (00:00:27) – For sure. Thank you so much for having me. Yeah. So I’m the founder of Andrew Health. We essentially help pregnant parents keep stem cells from their umbilical cords and placenta. So the way that we do that is we have a kit that pregnant parents can bring with them to birth. It contains all the tools that their physician needs to essentially collect their umbilical cord and placenta right after birth. And it’s a pretty simple process, but and most physicians have done it before. So yeah, you really just need the kit with you and to communicate that you have it. And then afterwards, the physician will place everything back in the kit with your umbilical cord and placenta, and you can call us for pickup.
Speaker 2 (00:00:59) – And we’ll come pick up your kit and bring it to our lab in new Jersey, which is where your stem cells will be processed and frozen, very similar to freezing eggs and sperm. And the benefit then is that you can access stem cells in the future, in case anyone in your family gets diagnosed with any different type of cancer for instance, palsy, HIV, type one diabetes. These are all use cases that cord blood and placenta stem cells have been used for. And so yeah, we keep stem cells from the umbilical cord blood, the which is the blood inside of it, the tissue which is the cord itself and then the placenta as well. Yeah, I got into the space because of my younger brother who had cerebral palsy and needed cord blood stem cells, but we couldn’t find a match. And so the best solution for us to have stem cells for him would have been if my parents saved his stem cells at birth. Yeah, I wanted to create a company to make sure that other parents wouldn’t face the same situation that my family did.
Speaker 1 (00:01:56) – Is this a fairly recent technology? Has it been around for a long time? But more people and companies are starting to talk about it. And how would parents get to know about and your health, how you, I guess, is a two part question in terms of marketing outreach through hospitals, ObGyn, doulas, nurses.
Speaker 2 (00:02:14) – Yeah, definitely. Yeah, it could be through any provider, for instance. Also social media. We’re definitely active on social media. I spend a lot of my time. We have our own podcast. So the Anja Health podcast where we interview different providers. And then we also have, yeah, TikTok and Instagram, YouTube, things like that. So yeah, that’s typically where people find out about us.
Speaker 1 (00:02:34) – Amazing. And is this recent technology, has it been around for a long time? Is this really on the cusp of what is to follow in the future?
Speaker 2 (00:02:42) – Yeah, I really started happening with parents in the 90s, um, because it was in the late 80s that, uh, really the first stem cell treatment from an umbilical cord was successfully used for this syndrome.
Speaker 2 (00:02:55) – And I actually met the person that received the first stem cell treatment. So that was pretty exciting. But yeah, he used his sisters in vocal cord blood stem cells to help treat a syndrome that he had. So yeah, after that, it became like more common practice in a sense, to really think about that as an option at birth. So yeah, people have been doing it for about 30 years and it’s definitely increasing every year in frequency.
Speaker 1 (00:03:20) – Do you have a lot of competitors in this space, or how do you view the competition and how do you set yourself apart?
Speaker 2 (00:03:27) – There are definitely other folks that have been doing it since. Like I mentioned, it’s been happening for about 30 years and we only started around three years ago. So yeah, I would say we’re different because I feel like in healthcare in general, there’s just a lot of legacy industry companies. They have a cold user experience. There’s just limited. Yeah, I guess like limited exposure to like a warm customer service experience and really being able to better understand your health, feel like you have someone that can be your cheerleader throughout your journey.
Speaker 2 (00:03:59) – So a big part of our mission is to make sure that parents can feel confident in their birth choices, specifically what they do with their umbilical cord and placenta being one of them. But across the board, yeah, we just try to be we just try to lend a helping hand. And then with that, we have about 30% more affordable pricing options and also payment plans for parents that may not necessarily want to pay so much upfront. And on top of that, we also offer manual processing within our lab, which is a bit more of a technical difference. But in that case, we’re able to maximize stem cell output and really personalize the processing that we are doing with the umbilical cords and placentas that we receive to make sure that even if, for instance, an umbilical cord of placenta is particularly small or short, then we can really maximize the stem cells that we’re able to process out of it.
Speaker 1 (00:04:47) – Wow. This is very detailed. There’s a lot of components to this. So one how did you learn all about this.
Speaker 1 (00:04:54) – Do you have a background in science. Is your background more in business. And two do you feel that there’s such an education component to this business? Educating, maybe not so much. The health care workers. Of course they know it’s happening, but the parents and helping them understand what the benefit is for long term, whether their newborn needs this six months down the road or 30, 40 years down the road.
Speaker 2 (00:05:17) – Yeah, yeah. My background is in digital design and marketing, so we have a board of medical advisors that have both stem cell experience and just general perinatal experience. So that’s where I’ve gotten a lot of my technical knowledge and really be able to garner a high level understanding. But I think that’s actually helped me because I’ve been able to craft messaging in a way that would have been understandable to me when I first didn’t really know too much about the space. I’ve always known about it, in a sense, because my brother was always searching for a stem cell match. But yeah, really understanding the technicalities of it is definitely, yeah, a bit more complicated.
Speaker 2 (00:05:53) – So definitely education is a big part of what we do, even for providers, because there’s new stem cell research coming out every year and progress on clinical trials, looking at using stem cells from umbilical cords and placentas. Yeah, we’re constantly updating and educating the folks that we work with.
Speaker 1 (00:06:10) – Amazing. So before you started and your health, what were you doing? How did you have prior businesses? How did you become an entrepreneur? What was the hardest part about making that pivot? Or the first day you said, I’m going to launch a business and I’m going to build something.
Speaker 2 (00:06:27) – Yeah, I actually did have another business before. It was a small consultancy. I basically founded it because of the pandemic. A lot of my friends and myself, we all were meant to start jobs right after we graduated from school. And we yeah, we’re relatively all adjacent to or within the consulting realm. I was going to be a UX design consultant, and yeah, I just decided to put our heads together and really move forward with a consultancy of our own to be able to help businesses that were struggling due to the pandemic.
Speaker 2 (00:07:00) – So in the beginning, I started with helping a lot of mom and pop shops, even some like nonprofits, and just trying to see where we could lend a hand. I think a lot of us just wanted to work on something and wanted to feel like we were able to carry out fulfilling work and make an impact. And then we had so many businesses and even like my friends, parents, businesses, for instance, that just were struggling. Yeah, we were able to organize an effort of helping around 30 businesses over the course of around three months, and then we had up to 50 consultants that were helping us, and I was staffing on different projects at different times. So yeah, throughout a lot of 2020, I was working on crafting that consultancy. Um, and then in 2021, my brother passed away, which is what moved me to really think about creating this business. Um, because I wanted to do something that would have been able to impact him. And I feel like entrepreneurship is one of the the most efficient means of being able to impact others.
Speaker 1 (00:08:03) – It’s amazing. I love this story. Wow. So it sounds like you okay. You have you’re helping 30 businesses within three months. You’ve hired 50 consultants from the get go how it is or the power of delegation. So it’s finding the best people around you that you can really build a team. And we hear a lot of times from entrepreneurs, they say, I need to learn everything around me, from operations to finance and accounting and cashflow to marketing and technology sales. And most people realize they can’t do it all. And even if they can do it all, which is rare, you’re not working efficiently. And it’s all about working smarter, not harder. So how do you delegate within an agile health? How have you built out your team so that you can truly scale it not as a small business, but scale it to become an incredible business and move into that next level? And what advice would you have for other entrepreneurs to learn the art and science of delegating?
Speaker 2 (00:08:57) – Yeah, yeah, I think delegation is key.
Speaker 2 (00:08:58) – In the beginning, it was a lot of virtual assistant support and folks on Fiverr and then the full time hires are people that specifically had a specialty in an area that I knew would require additional critical thinking and execution skills and strategy as well. Yeah, I was lucky that our full time teammates were really good with that. But yeah, I would say hire full time folks when you’re thinking about things that you would need like a second brain for essentially. And yeah, really think about finding people that would be better than you are at that task. I think that’s yeah, it seems to be like one thing that I hear from founders a lot is it’s hard to let go of tasks because like, we think we’re the best at it, but you can definitely find someone that’s better than you are. And I think our head of operations and head of customer experience are definitely better at operations and customer experience than I am. And then for other tasks that might be more repetitive or anything like that. Yeah, we have quite a few assistants.
Speaker 2 (00:09:57) – I have amazing assistants that help us with a lot of operational work and have. Been able to help me. Yeah. Just simplify my day. So basically anything that I have to do more than once, I try to give them my strategy and how I execute on it. And yeah, similarly, I think the assistants on our team have been really good about taking the strategy and making it their own and making it even better, optimizing it. So yeah, I would say use Fiverr and virtual assistants to the best of your ability. I think not enough founders do that. And you can even like tier assistants. I have a social media leaning assistant and an operations assistant and things like that.
Speaker 1 (00:10:37) – Amazing delegation key to success. So with that is we hear a lot of times that people will say, we’ve tried delegating, we’re hiring people. There’s referrals, whether they’re full time hires or part time or consultants, contractors. And sometimes they work out and sometimes they don’t work out. And although that should not be seen as a negative or a roadblock, that’s just one more learning curve.
Speaker 1 (00:11:00) – And you can grow from that and you can pivot from that. And you’re it’s almost like your a B test in your ads. You can be a B testing who you work with and whether they are a contractor or maybe a vendor. And just because someone is a good fit for your friend doesn’t mean they’re a good fit for you sometimes, yes. So have there been any fortunate mistakes where things might have seen? Maybe there’s a blip in the road, but in fact, they actually have turned into something truly wonderful and open new doors, and you never would have come across them if something. Weren’t to happen. That was less than stellar at the time. Looking back has been a gift.
Speaker 2 (00:11:36) – Yeah, probably just even the fact that I. When I first started my business, I was living in a co-living space for founders. And yeah, it was definitely like chaotic at times. There were so many of us living in close quarters, and I moved in because I was doing my consultancy. But I felt like an agency can only get to a certain point before it stopped being fulfilling for me, because it was like the same, like formula.
Speaker 2 (00:12:04) – I figured out how to like, get new clients and like staff people on projects, and it just got into maintenance mode and I didn’t feel like I was as fulfilled as I was initially when I was building that business. I think it was. Yeah, it was definitely like strange to have a family tragedy happen. When I was in a co-living space. It was unexpected and strange, but I’m an extrovert, so I was really glad to be around people and felt like it made me feel a lot better. And living with other founders, I think, really inspired me. They were just like being the change they wanted to see in the world. And I think if I had experienced that in any other setting, I might have just sat with the sadness and not done anything with it. But I think, yeah, I just felt really inspired by all these people around me that were really like being the impact that they wanted to be a part of, to build the future and vision that they saw for the world.
Speaker 2 (00:12:56) – Yeah, I think that was really fortunate.
Speaker 1 (00:12:59) – So you talk a lot about community and living with other founders, and I’m sure you’re learning from everyone and their ups and downs and celebrating the wins. Even if they’re small, those winds will probably get you through those tougher times with community and mentorship. Have there been people in your life that have offered you advice that you will always remember, or people that are constantly there that you can have a conversation with and say, this is a business challenge or personal challenge, and how can I work through this? Or what advice have you seen based on your longevity in this space, or any other learnings you’ve seen from starting a company? So how has mentorship and community helped you grow and evolve?
Speaker 2 (00:13:37) – Yeah, yeah, I would say my investors also definitely folks from that co-living space and then Y Combinator that I was in. So I would say yeah, pretty much like even like friends since I’m a solo founder. Like I’m pretty shameless about asking people for advice or helping me like bounce ideas off them or reviewing proposals, things like that.
Speaker 2 (00:13:57) – I would say a keen piece of advice I heard recently was burnout doesn’t come from working too hard. It comes from not having enough wins. And I thought that was really interesting. Yeah. So I reflected on that. One of my friends that I just met through the founder community in LA told me. But yeah, I think that made me think about why it’s so important to have OKRs and things like that, not only for yourself, but teammates. So people feel like they have a lot of wins and they’re able to really tangibly measure their own progress. So I think that, yeah, it was really insightful for me.
Speaker 1 (00:14:29) – Um, so you mentioned Y Combinator and a lot of people come on and they’ll talk about different incubators, accelerators, communities, programs that they go through. How did you choose Y Combinator and why would you recommend it to other founders? And what was that process of pitching your business and the acceptance, I’d say the application process and how they chose you and why would you recommend it?
Speaker 2 (00:14:53) – Yeah, I would definitely recommend it.
Speaker 2 (00:14:55) – It’s like known as being like best in class for startup accelerators. So yeah, I think that’s true because they’ve been such a key stakeholder in so many public successes like Airbnb and Instacart and Coinbase. They just have this wealth of knowledge and it’s all documented in their internal system for for YC founders book face. And yeah, I think it’s just like really interesting to read back on old posts within book face from like years and years ago. But yeah, it’s basically an encyclopedia of founder knowledge. And they have, yeah like resources on fundraising and yeah, pretty much like anything under the sun. So I think that was really special because I’m a solo founder. Those kind of resources are priceless to me. And being able to access to like founders that have been in this space for so long through the YC partners was really special. So yeah, I would definitely recommend it. The application process I actually think is very like not it’s not too strenuous. YC really indexes for efficient and concise communication. So like your application shouldn’t be too long.
Speaker 2 (00:15:58) – The interview is not too long. You should definitely prep both, but you should even like when you’re preparing for both. Come at it with the lens of I should be looking at this to be the most concise version that I can be. Yeah, I just, I like that way of thinking. I think people that can speak clearly think clearly. So it’s a really good representation of that.
Speaker 1 (00:16:19) – We talk a lot too, about launching a business is very different than scaling a business. And I know you mentioned that you started this in 2021. It sounds like it’s really hit the ground running and it’s had tremendous growth, which is amazing. What is the difference between launching a business and scaling a business? What are the good and the bad and ugly of all of them, and what advice would you have for someone who has launched with success? And now they’re getting into that, quote, teenage years of really scaling that business and driving it into something greater than its initial phase.
Speaker 2 (00:16:50) – I would say to launch, you really just need like an ability for people to pay you.
Speaker 2 (00:16:55) – I wouldn’t be afraid to charge people. Even with my consultancy. Initially we were doing pro bono consulting because I didn’t really I wasn’t really sure what kind of value you would be providing, but you can only really gauge how much value you’re providing by charging people and gauging user response. So I definitely charge people early, earlier. And yeah, just try to continuously have a feedback loop with users. Your whole thing is make something people want, which I think is so true. And yeah, like I said, you can gauge whether it’s something people want buy, whether they pay for it. And then in the scaling phase, I would say it’s important to focus on crafting formulas. So it’s really important to like really think about everything was sort of an experimental lens and then really move all of your experiments towards some sort of thesis or learning that leads you to mold a formula that you can apply to different growth channels. So if like x equals to y type thing, then you can predict your growth more keenly.
Speaker 2 (00:17:59) – So it’s important to always measure everything and be pretty data driven.
Speaker 1 (00:18:03) – In terms of marketing where we always love bringing it, marketing the effects of AI not only on marketing, but as business as a whole. And even five, seven years ago, the way we viewed marketing was almost simple compared to today. People put up billboards, they had digital ads that they were to a B test. Maybe they were still even working with magazine ads. Influencers were on the rise before their peak today. Marketing. There’s so many levers that you can pull across performance and growth to brand, marketing, PR and everything in between. And a lot of brand leaders, whether they’re founders or executives. Is within a corporation always are stressing like which marketing levers make sense for their brand and their business and at this time, and what might work even two weeks ago might not work now. So at Anja Health, how do you view your marketing strategy and testing? With all the advancements that are happening within trends as well as technology and knowing which ones are right for you and your business?
Speaker 2 (00:19:01) – Yeah, I think that’s where experimentation plays a really key role.
Speaker 2 (00:19:04) – Like I try to be. Really. Yeah. Just keen on measuring and data analytics, which is honestly a newer skill that I’ve had to learn. So I’m still working on developing it. But yeah, I just try to come at everything with that lens and then also keep in touch with other founders. That’s why I find founder communities like the co-living space and YC to be so useful, because I think, yeah, learning from other founders and just talking about what has worked for them has been really key for my journey. And yeah, just even things like how has the Twitter algorithm changed like a couple weeks ago, it seemed like they were boosting long form tweets and now it’s back to threads. So just like little insights like that I think. Yeah, keeping in touch with other people that are also growth hacking is key.
Speaker 1 (00:19:47) – One question that we love to ask is where do you set this? Where do you sit in the stands in your life? And that means that imagine you’re at a sports game per se, and you’re sitting in the stands.
Speaker 1 (00:19:56) – You’re yelling at the football player saying, why did you pass the ball to him? Or why didn’t you run towards the left or the right? And you think about it, you’re not on the field and they can’t hear you. But in your life you’re many times you’re sitting in the stand, whether it’s saying something, I want to start doing this or I want to stop doing this, it could be something that’s on your iPhone. Note for the past two weeks, it could be something that you’ve said at the age of 15 that you’ve always wanted to accomplish. And ten, 20 years later, you haven’t even started down that path. Is there any place in your life where you feel that you’re sitting in the stands, and what is something that you want to commit to and why?
Speaker 2 (00:20:32) – I yeah, I do pretty like every quarter. I make personal goals in addition to business goals. So I try to do these check ins pretty often and try to execute on it. I guess. On a more lighthearted note, one one of my personal goals this quarter was to learn how to solve a Rubik’s Cube, because I think it’s I feel like I have a kind of a fidgety thing with my hands when I’m like, looking at something.
Speaker 2 (00:20:54) – Yeah. So I wanted to be able to, like, do something productive with that. And yeah, that’s one I would say on a health note, probably getting better sleep and working out more consistently. Like I started doing body fat and muscle mass scans in May. And I’ve been able to see like an uptick there. So that’s been good. So I’m trying to do more cardio in addition to weightlifting business wise I think. Yeah. Like I think my like I said, my my skill around like data analytics and really being experimentally driven is something that I’m still developing. And then personally probably trying to overthink less.
Speaker 1 (00:21:32) – One final question that we’d love to present is what advice do you have to share with other people that are aspiring entrepreneurs, people that run businesses? Maybe they’ve run a business for 20 years, whether it’s a small or growing business. And why do you offer that advice? Where did you learn it from, and how can you give people really tangible ways to make the most of this advice?
Speaker 2 (00:21:57) – I guess it depends.
Speaker 2 (00:21:58) – Yeah. If you haven’t started a business yet, I would say it’s not that scary and I would just try to get something out there that people can pay for and a means for them to pay for it. And you’d be surprised at how simple you can get an MVP to be, and that people might even pay you like, like a dollar or like $5 for it. And yeah, if you’ve already started a business. So yeah, I think that that advice around like burnout was really interesting. I’ve been thinking about that a lot recently. Like it’s burning out as income from like working too much. It comes from not having wins often enough. I would just try to. Yeah. Create small wins for yourself every day. If you even if you only can do one thing that moves the needle on your business, then that can be majorly impactful long term. So like when you first wake up, like I know a founder that every day he fills out a form that he prints out for himself that says, what can I do to make money today? And it doesn’t even yeah, I guess, like revenue is definitely one of the best metrics of like how you can move the needle.
Speaker 2 (00:23:00) – But I think that’s yeah, an interesting sort of framework to think about, making sure that you’re having wins often.
Speaker 1 (00:23:07) – Having wins often. I think we’ll get you through those like hard times and maybe through those lows and keep going. And something we hear from a lot of people, whether they’re on the podcast or off the podcast, is and in my opinion, this is controversial advice and I’d love to get your thoughts. As people said, if something is not working, if it’s not organically fitting, stop doing it. And personally, I feel that easy things might not be worth it in the long run, and that getting through those hurdles is what makes you. Row and transform and same thing like working out, right? If it’s really easy, you’re probably not going to see results. And if you’re sweating more, maybe your heart rate is getting faster. You’re going to see more results in the long run. So I’m on the opposite side of that advice. So how would what would you respond to when someone says if something’s not organically fitting and it’s tough to stop, would you stop or do.
Speaker 2 (00:23:59) – I think I actually have taken that advice in the past, or had that mindset myself? A really frequent piece of feedback I get from my team is that I don’t let experiments run long enough, and I’m just so, yeah, results driven that if pretty much I don’t see results from something within two weeks, regardless of what the experiment is, I’ll stop doing it. So I’ve been trying to figure out like how to better measure how long we should run experiments for. Yeah, I think one of the most important things a founder can have is grit, because it will definitely be difficult at times. So yeah, you just have to continue marching forward, even if it means changing the original path. So yeah, I think that could the advice could work. For instance, if a founder’s thinking about pivoting, maybe it is the right time to pivot. Like knowing when to pivot is important. But if. Yeah, so that and it’s just about not seeing that as a failure per se. But you can still continue even if it is not organically fitting.
Speaker 2 (00:25:00) – It doesn’t mean that you don’t organically fit as a founder. So yeah, you can do both. Um.
Speaker 1 (00:25:06) – It’s knowing when to say yes, when to say no. And I want to say pause and when to extend the experiment. That’s great advice. Yeah. Amazing. Thank you Kathryn, thanks for coming on the Beyond Beauty podcast. And where can everyone learn more about Anja Health? Where can parents find out more information? Where can people get in touch with you? Connect on website, social media and more.
Speaker 2 (00:25:27) – Yeah, on TikTok I’m at KathrynAnja. So KathrynAnja, which is my biggest platform, but on Instagram weareanja and on Twitter and Facebook we’re anjahealth and YouTube as well, which is where we have our podcast and our podcast is also on Spotify, Apple Podcasts as the internal health podcast. So yeah. And then if you want to just learn more on our sites and your health.
Speaker 1 (00:25:52) – Com amazing. I love all the platforms. So you’re doing amazing things and you’re helping so many parents and so many future kids really live such like have this resource to live a healthy life and to fight things that might come their way.
Speaker 1 (00:26:04) – So you’re doing an incredible things. And yeah, we have such a passionate, amazing story. So props to you for everything you’re doing, Kathryn and all the people you’re helping so much. Have a good rest of your day.