TikTok Makeup and Skincare Trends 2024
A TikTok makeup, skincare and hair care trend is typically characterized by a surge in popularity of a specific makeup technique, product, style, or look within the TikTok community. These trends often gain momentum through viral videos, where users showcase their interpretation of the trend, share tips and tutorials, or participate in challenges related to […]
Skincare Product Video Tips and Advice for 2023
The importance of creating on-brand, relevant, and engaging content is continuously increasing in the beauty industry, with a big emphasis on skincare tips and tricks. Video marketing is a key component of storytelling to build brand awareness, as well as drive purchase intent via digital marketing for growing skincare products. We’ll outline skincare product video […]
Why Beauty Brands Work with TikTok Agencies for TikTok Marketing
In the dynamic world of digital marketing, beauty brands are increasingly recognizing the influence and reach of TikTok. As of 2023 Q4, there are over 1 billion active users on TikTok according to these TikTok statistics. This blog post explores the strategic collaboration between beauty brands and TikTok agencies, delving into the reasons why TikTok […]
The 7 Trends in Beauty Marketing in 2024
The beauty industry is a dynamic industry that is ever-transforming and with a number of factors and events inside and beyond the industry that affect the course of actions taking place across makeup, skincare, fragrance and hair care. When we look at trends, we’re looking at marketing trends and how brands are communicating with consumers, […]
What are Clean Beauty Products & Why Are Consumers Obsessed
Clean beauty products refer to skincare, haircare, and cosmetic items that are formulated with ingredients considered safe, non-toxic, and environmentally friendly. The clean beauty movement has gained significant popularity as consumers increasingly prioritize transparency, sustainability, and overall well-being. Clean Beauty Market is valued at USD 6.46 Billion in 2021 and is expected to reach USD […]
5 Ways to market your beauty products in 2024
We’ve outlined 5 key activations to market your beauty products in 2024, including leveraging Generative AI, Embracing Micro-communities, focusing on niche audiences, optimizing e-commerce, promoting users to create UGC, and producing a plethora of short-form video content. Beauty products that are entering the space or fighting to keep their product ranking high know the value […]
The Top 8 Beauty Instagram Strategies
Creating effective beauty Instagram strategies is a crucial marketing lever for brands to engage their audience, showcase products, and build a strong online presence. We’ve included the top 8 beauty Instagram strategies to consider, as well as a deep dive into Instagram’s history, evolution, and current forms of marketing power. Instagram’s History, Transformation and Marketing […]
A Deep Dive into the Beauty Industry with Emily Quadrino Dear: Insights, Advice, and Trends
Welcome to my blog, where I share the most intriguing conversations and insights from my podcast, the Dilly Dally. In a recent episode, I had the pleasure of sitting down with Emily, a seasoned professional in the beauty industry, to discuss her career journey, marketing trends, and much more. Let’s unpack this enlightening discussion and […]
Unveiling the Path to Clean Beauty with Jeannie Jarnot
As the host of the Beyond Beauty podcast, I’ve had the pleasure of engaging with some of the most innovative minds in the beauty industry. In a recent episode, I sat down with Jeannie Jarnot, the co-founder and CEO of Beauty Heroes, to delve into her entrepreneurial journey and the clean beauty movement that’s reshaping […]
Navigating the Evolving Beauty Landscape: Insights from Jill Scalamandre, CEO of Beekman 1802
Welcome to a special blog post where I, the host of the Beyond Beauty Podcast, share with you an enriching conversation I had with Jill Scalamandre, the CEO of Beekman 1802. In our latest episode, Jill opened up about her fascinating career trajectory, the seismic shifts in the beauty industry, and the innovative edge of […]